from girlpowermarketing.com
Earning Power
1. The average American woman is expected to earn more than the average American male by 2028
2. Fifty-one percent of U.S. private wealth is controlled by women
3. Women account for over 50% of all stock ownership in the U.S.
4. Women control more than 60% of all personal wealth in the U.S.
Spending Power
1. Women account for 85% of all consumer purchases, including everything from autos to health care
2. Women make 80% of healthcare decisions and 68 percent of new car purchase decisions
3. Seventy-five percent of women identified themselves as the primary shoppers for their households
4. Women influenced $90 billion of consumer electronic purchases in 2007
5. Nearly 50% of women say they want more green choices, with 37% are more likely to pay attention to brands that are committed to environmental causes
Women and Cars
1. Women buy more than half of the new cars in the U.S., and influence up to 80% of all car purchases
2. Women request 65% of the service work done at dealerships
3. Women spend over $200 billion on new cars and mechanical servicing of vehicles each year
4. Forty-five percent of all light trucks and SUVs are purchased by women
Mom Power
1. Moms represent a $2.4 trillion market
2. Fifty-five percent of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog
3. 18.3 million Internet users who are moms read blogs at least once a month
4. In 2014, 63% (nearly 21 million) of all online moms will read blogs
5. Moms mention brands an average of 73 times per week compared with just 57 times per week among males
6. Seventy-seven percent of mom bloggers will only write about products or brands whose reputations they approve of, and another 14% will write about brands or products they boycott
7. Ninety percent of moms are online vs. just 76% of women in general
8. Sixty-four percent of moms ask other mothers for advice before they purchase a new product and 63% of all mothers surveyed consider other moms the most credible experts when they have questions
