TheKnot.com's Wedding Survey
2012 Wedding Statistics
Average Wedding Budget: $28,427 (excludes honeymoon)
Most Expensive Place to Get Married: Manhattan, $76,678 average spend
Least Expensive Place to Get Married: Alaska, $15,504 average spend
Average Spent on a Wedding Dress: $1,211
Average Marrying Age: Bride, 29; Groom, 31
Average Number of Guests: 139
Average Number of Bridesmaids: 4 to 5
Average Number of Groomsmen: 4 to 5
Most Popular Month to Get Engaged: December (16%)
Average Length of Engagement: 14 months
Most Popular Month to Get Married: June (17%)
Popular Wedding Colors: Blue (33%), Purple (26%), Green (23%), Metallics (23%)
Percentage of Destination Weddings: 24%
Notable Regional Differences
Budget: New York City (Manhattan) has the highest average wedding budget ($76,687), and Alaska brides has the lowest average wedding budget ($15,504), excluding honeymoon.
Age: Hawaii has the oldest brides (33 years), whereas Utah has the youngest brides (25 years), on average.
Engagements: Middle Atlantic brides have the longest engagements (15.8 months), while brides in East South Central have the shortest (11.9 months), on average.*
Wedding Size: On average, Utah brides still have the largest number of wedding guests (209), and Nevada brides still have the smallest number of wedding guests (64).
Wedding Style: Wyoming has the most casual weddings (39%), while Chicago, IL, has the most formal (black-tie) weddings (44%).
Wedding Dress Spend: Brides in Manhattan spend the most on their dresses ($2,877 on average), while Idaho brides spend the least ($878).
Honeymoon: Savannah, GA, Couples are most likely to book a honeymoon (90%), while Alaskan couples are least likely to honeymoon (44%).
Registry: Brides in West North Central are the most likely to register for wedding gifts (94%), while Mountain brides are least likely to register (84%).*
Top 8 2012 Wedding Trends
BOOMING BUDGETS. Brides are spending even more on their weddings. Following 2011's trend of growing budgets, for the second year in a row since the economic downturn, the average wedding spend has grown year over year, hitting $28,427, the highest level since 2008. In this vein, fewer brides (26%) say the economy affected their wedding spend – a statistic that has continually decreased year over year, from 29% in 2011, 31% in 2010 and 34% in 2009. Wedding standards also continue to rise, as the average wedding spend per guest increased to $204, as compared to $196 in 2011 and even $194 in 2009. In fact, about 1 in 8 brides (13%) are spending more than $40,000 on their nuptials, and nearly 1 in 4 (23%) didn't even have a budget.
YEAR OF THE GUEST. Brides are concentrating on creating an experience for guests. Not only did spend per guest increase to $204, up almost $10 per guest from 2011, when brides spent $196 per guest, but also guest entertainment continues to gain popularity. This rapidly rising category only continues to grow – in 2012, more than 1 in 4 brides (27%) provided additional guest entertainment, compared to just 22% in 2011, 15% in 2010 and 11% in 2009. Additionally, while the number of brides who throw a rehearsal dinner, after-party or morning-after brunch has remained steady, brides are spending more money on these events. In 2012, brides spent an average of $1,135 on their rehearsal dinners (up from $1,078 in 2011) and $429 on their morning-after brunch (up from $416 in 2011). More than 1 in 4 (27%) are even providing shuttles and buses for guests to attend their weddings.
SAME-SEX WEDDINGS. First-ever same-sex wedding statistics released. Same-sex couples have longer engagements and are older at the time of their weddings, compared to traditional couples. They're more likely to have a casual wedding and report having fewer wedding guests. Same-sex couples spent slightly more on their overall wedding costs and more per guest. They're also less likely to host a bridal shower, bachelorette or bachelor party, but more likely to have an after-party, engagement party and couples party.
LESS-FORMAL STYLE. Casual and fun weddings grow. Wedding style continues to move toward the more casual end of the spectrum. In 2012, approximately 1 in 6 (17%) of brides said their wedding style was "casual," compared with 16% in 2011, 14% in 2010 and 12% in 2009. Throughout the past several years, brides have increasingly described themselves in less formal ways, as well. "Fun" was the number one descriptor chosen, with more than 1 in 4 (27%) brides describing themselves this way. Additionally, 1 in 4 described themselves as DIYers, compared with just 17% in 2008. "Elegant," which was the number one descriptor in 2008, when 31% of brides chose it, continues to decline, falling to just 22% in 2012.
WEDDINGS LESS RELIGIOUS. Number of weddings taking place in religious institutions declining. In hand with the move toward more-casual weddings, religious institutions are chosen less frequently for the wedding ceremony. Only 35% of brides opted to hold their wedding in a house of worship in 2012, down from 2 in 5 (41%) in 2009. Additionally, more couples are opting to have a friend or family member officiate the ceremony. In 2012, 1 in 3 (33%) couples chose a friend or family member to officiate, up from 31% in 2011 and 2010, and 29% in 2009.
HONEYMOONS ARE HAPPENING. Honeymoon planning is less affected by economy. For the past several years, brides reported that due to the economy, they were opting to postpone their honeymoons to keep wedding budgets in check. In 2009, 82% of couples took a honeymoon, compared to 77% in 2011. For the first time since 2009, this number remains steady and is no longer declining; in 2012 more than 3 in 4 couples (77%) took a honeymoon. As we see the economy's effect on wedding planning continue to lessen, the impact on honeymoons continues to lessen too.
BRIDES HAVE THE BLUES. Blue is the most popular wedding color. Blue has gained popularity in recent years, with 1 in 3 (33%) brides opting for the hue. Dark blue has actually doubled in popularity since 2008, when only 10% chose the color, compared to 20% selecting it in 2012. Purple continues to be popular, with 22% picking purple in 2012. Gray is also gaining steam, with 11% choosing the color in 2012, up from only 7% in 2011.
SAVING THE DATE. More couples opting for Save-the-Dates. In 2012, couples were more conscious of their guests and chose to send save-the-dates more than in past years – nearly 7 in 10 (68%) sent save-the-dates compared to 57% in 2009. Brides are also opting more for professionally made save the dates, as well. Two in five couples (40%) sent them, compared to just 29% in 2009. Electronic save-the-dates are also popular: 28% created and/or sent save-the-dates online, compared to just 19% in 2009