March Madness is a huge event - Check out the new ROUND bracket. Participants spend hours on end preparing their brackets and watching games. It also makes a ton of money...when it comes to generating TV ad revenue during the playoffs, the NCAA men's college basketball championships is king.
Total TV ad revenue for March Madness surpassed $1 billion for the first time in 2012 – making it larger than any professional post-season sports championship.
And it will only get bigger this year because of TBS broadcasts – as well as the new CBS sports channels. (USA Today)